HSN, Univision partner on e-commerce aimed at Hispanics

11/13/2013 | New York Times (tiered subscription model), The

Univision Communications and HSN are working on an e-commerce venture launching today called Boutique Univision. The service, part of Univision.com, features goods from HSN targeted at Hispanic visitors, with some TV promotions during Univision morning programming. The aim is to create a "customized shopping experience," said Univision executive Tonia O'Connor.

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