Latino pop group creates anthem for Honey Bunches of Oats

11/13/2013 | MediaPost Communications

Honey Bunches of Oats has tapped the pop group Domino Saints to create a music video to help it capture the Hispanic market. A music video appears on the "Bunch of Beats" microsite and encourages users to enter a contest by uploading videos of themselves dancing to the song. "We hope this song strikes an emotional chord and gets our fans smiling, shaking and sharing," said Post Foods Vice President of Marketing Tony Shurman.

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