Marketers are advised to help consumers monitor app data usage

11/13/2013 | Mobile Marketer

Marketers could lend a welcome helping hand to consumers by offering data-efficient applications and providing information on their data usage, said David Hewitt, global lead of mobile for SapientNitro. "What is interesting is that when we allow consumers to monitor themselves, it can fundamentally change behavior. That added benefit can create brand love with new utility," Hewitt said.

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