Marketers are advised to help consumers monitor app data usage

11/13/2013 | Mobile Marketer

Marketers could lend a welcome helping hand to consumers by offering data-efficient applications and providing information on their data usage, said David Hewitt, global lead of mobile for SapientNitro. "What is interesting is that when we allow consumers to monitor themselves, it can fundamentally change behavior. That added benefit can create brand love with new utility," Hewitt said.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA