Ocean Spray eyes cranberry extract for growth

11/13/2013 | Forbes

Ocean Spray, famous for cranberry products including Craisins, is looking at cranberry extract -- powdered or jelled concentrate to add to water to create a healthy beverage -- to take annual net revenue from $1.7 billion to $2 billion. "Liquid enhancers really capitalize on major soft drink trends, including both variety and a push for low calories," said Jonas Feliciano, a beverage analyst for Euromonitor International.

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