Real-time marketing can be costly but rewarding

11/13/2013 | Guardian (London), The

Real-time marketing that piggybacks on current events, a practice called newsjacking, can yield a big payoff for brands but requires extensive effort and careful consideration, David Benady writes. Oreo scored with a tweet during this year's Super Bowl blackout, saying, "You can still dunk in the dark," but the company had that opportunity because it had more than a dozen people gathered in a war room waiting for it, Benady writes.

View Full Article in:

Guardian (London), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals