Retailers strive to be seen and heard amid social din

11/13/2013 | Women's Wear Daily (free content)

The number of social media sites and messages have grown exponentially, making the medium both more important than ever and a tougher challenge to retailers working to be heard, say marketers and retail executives who share tips on making sure your message doesn't get lost. "We have also moved past the notion that social is the holy grail. It's become part of the standard integrated marketing mix, which means that every brand is participating, some better than others," Aritzia CMO Oliver Walsh said.

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Women's Wear Daily (free content)

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