Subway offers fans an early look at "Hunger Games" trailer

11/13/2013 | MediaPost Communications

Subway's campaign for the Lionsgate film "The Hunger Games: Catching Fire" gives the sandwich chain the ability to release TV trailers early, with one preview garnering more than 30,000 "likes" and 300 retweets. Subway's movie tie-ins promote its "Fiery Footlongs," various sweepstakes and a #SUBtractHunger promotion that leads to donations to Feeding America.

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