Boutique agency forgoes fees for a piece of the action

11/14/2005 |

New York agency Sugartown Creative will be compensated for its work for gourmet food line Il Palagio with a cut of the take at the cash register rather than through fees. Separately, a small Philadelphia agency, Gyro Worldwide, has a similar arrangement with the Sailor Jerry brand, which appears on clothing, Converse sneakers and rum.

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