Holiday E-Commerce Sales to Reach $31 Billion


The U.S. retail e-commerce holiday sales are expected to climb to $31 billion in 2007. That's an 18.5% increase from 2006 when sales hit $26.2 billion. While the 18.5% increase for this year is a drop off from the 2006 growth rate of 25%, it is far superior to the single-digit growth rate forecast for the overall retail industry this holiday season. EMarketer defines the holiday season months as November and December. Some of the factors that will attract holiday season shoppers online this year include free shipping and buy online/pick up in-store, a simplified checkout process, 24-hour customer service, gift card sales and the availability of "green" products.

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