Kraft launches all-arabica Maxwell House coffee

11/14/2007 | FLEXNEWS

Kraft Foods has rolled out its 100% arabica bean Maxwell House coffee and is marketing it with new TV and print ads with the tagline "It's a New Morning. Brew Some Good." Kraft announced this summer that it planned to reduce the use of robusta in its Maxwell House brand, while Procter & Gamble said it would continue using robusta in its Folgers brand.

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