Zagat Survey aims to serve content worth paying for

11/14/2010 | New York Times (tiered subscription model), The

The Zagat Survey and guides are the gold standard to many in the restaurant industry, but the company's practice of charging for its online content has put the restaurant-ratings company way behind competitors such as Yelp. The couple that founded the company say it's still a profitable operation and expect a growing number of consumers to find value in their $9.99-a-year mobile app.

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New York Times (tiered subscription model), The

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