Babble moms to blog for Disney Online

11/14/2011 | MediaPost Communications

Disney Online is buying the mom-oriented blog group Babble Media, as part of an effort to engage the segment. The site features about 200 bloggers about family issues and sees about 2.1 million visitors a month. Co-founders Rufus Griscom and Alisa Volkman will join the Disney Interactive Media Group.

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