Case study examines social couponing's effectiveness

11/14/2011 | QSRMagazine.com

Hospitality businesses are tapping into the social buying market by offering deals using companies such as Groupon and LivingSocial, but two reports from the Cornell Center for Hospitality Research examine the deals and what business owners should look out for. If the deals are not properly executed, businesses may turn off new customers and displace loyal customers.

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