Survey finds men, women using mobile phones for in-store shopping

11/14/2011 | MediaPost Communications

Men are more inclined than women to check their mobile phones for product information and price comparisons while shopping in-store, according to an InsightExpress survey. But large percentages of both genders use their phones for shopping at retail sites for a variety of reasons, which means retailers risk losing sales if they don't have a mobile presence, says Joy Liuzzo, vice president of mobile research InsightExpress.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR