Survey finds men, women using mobile phones for in-store shopping

11/14/2011 | MediaPost Communications

Men are more inclined than women to check their mobile phones for product information and price comparisons while shopping in-store, according to an InsightExpress survey. But large percentages of both genders use their phones for shopping at retail sites for a variety of reasons, which means retailers risk losing sales if they don't have a mobile presence, says Joy Liuzzo, vice president of mobile research InsightExpress.

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