Twitter is being used by media mainly as promotional tool

11/14/2011 | San Francisco Chronicle

Twitter is mainly used by news organizations to boost interest in their coverage and is being fully exploited as a reporting tool or to encourage feedback from their audiences, the Pew Research Center's Project in Excellence in Journalism has found. "There are similarities here with the early days of the Web, when news organizations rarely linked to anything outside their own walls. It bears watching whether the interactive and social attributes of Twitter eventually become a larger part of what news organizations do in this realm," said Amy Mitchell, the group's deputy director.

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