Weighing the good and the bad when it comes to Google+

11/14/2011 | MarketingMagazine.co.uk (U.K.)

Google+ has the scope needed to succeed as a marketing platform, some experts say, while others say there are major wrinkles that need to be ironed out. Marketers point to the site's search integration and video "hangouts" as strong features, but individual pages are lackluster. "The question now is whether sign ups and participation will increase," Ben Ayers of Carat says.

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