Algorithmic attribution brings data to everyone's table

11/14/2012 | MediaPost Communications

Marketing attribution is the best friend of the chief marketing officer working in the multitouch, multichannel world, Anto Chittilappilly writes. But old methodologies of assigning or apportioning credit for a sale at some point in the sales funnel are inadequate compared to algorithmic attribution, which "gathers and analyzes every attribute of each touchpoint experienced by all prospects across all channels to produce a customized model." Proper attribution can help CMOs forge relations with all their C-suite colleagues, including chief financial and chief revenue officers.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA