Customers, not cash, are the key to innovation success

11/14/2012 | CNNMoney/Fortune

The innovation race isn't won by companies with big R&D budgets and fancy development tools, but rather by firms that understand their customers and their own capabilities, write Barry Jaruzelski, John Loehr and Richard Holman. "Successful innovation doesn't require flashy new techniques like social networking, just the knowledge of what works and what doesn't, and the determination to stick to these principles," they argue.

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