Facebook's "Pages Only" news feed caters to brands' demands

11/14/2012 | Adweek

Facebook's new version of its news feed is brand-friendly because it filters the feed by delivering only content that users have "liked," writes Tim Peterson. The "Pages Only" feature will not permit advertising within the feed yet and "won't affect how posts get surfaced in the regular News Feed but is instead designed to surface posts that brands' fans may not see in that feed," Peterson writes.

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