Keyword optimization for B2B campaigns requires selectivity

11/14/2012 |

Consider the complexity of the business-to-business buying process when choosing content marketing or search engine optimization keywords, Naomi Ruth Ganhinhin writes. Essential steps include researching the keywords that your prospects use, excluding technical terms in lieu of more fruitful generic terms and using the Google Keyword Tool to determine the cost per keyword, Ganhinhin writes.

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