Mobile video ads for movies outperform TV, online

11/14/2012 | MediaPost Communications

Video ads for movies served on mobile devices proved more effective by every measure of recall, favorability and purchase intent than online or TV ads, according to a study by Nielsen and Universal Pictures. "We know that mobile works well for brands looking to engage consumers, but we wanted to dig deeper. ... This new research further validates our investment in mobile video for our clients," said Sarah Bachman, mobile director of Horizon Media.

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