Pinterest woos brands with designated business pages

11/14/2012 | Advertising Age (tiered subscription model)

Pinterest is hoping to encourage brands to sign up by offering designated pages for businesses. The pages don't currently differ much from existing user pages, but will feature more streamlined authentication and sign-up services, and will help Pinterest add other brand-friendly services in future. "We hope to add more tools and features that are geared toward this audience," says product manager Cat Lee.

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