Report finds consumers more accepting of video ads

11/14/2012 | Rapid TV News (U.K.)

Consumers are accessing video advertisements at a robust pace, according to a report that says rights-managed video content is becoming an increasingly popular platform for major marketing campaigns. The FreeWheel Video Monetization Report determined that for the past three quarters, video ad volume has outpaced video viewing in overall growth -- showing an increase of 49% compared with the same period in 2011.

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Rapid TV News (U.K.)

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