Is "social merchandizing" the next step for marketers?

11/14/2012 | ClickZ

Marketers have learned to use social tools to build buzz and strike up conversations with customers -- and now it's time to turn that engagement into sales, writes Kevin Tate. That will come about through "social merchandizing," with marketers using social channels to build buzz for specific products and product lines, with clear pathways to turn online chatter into online and real-world sales.

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