Analysis: Coke's online magazine is a "secret PR weapon"

11/14/2013 | SmartBrief/SmartBlog on Social Media

Coca-Cola has set up The Coca-Cola Journey, an online magazine, to act as a hub for the brand's online content. That effectively gives Coke a "secret PR weapon," Andy Sernovitz writes. "Having their own media outlet has given Coca-Cola the power to defend itself against false information quickly and in their own words instead of going through a someone else," Sernovitz writes.

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