Boutique hotels appeal to all ages

11/14/2013 | Hotel Management online

Frances Kiradjian, chair of the Boutique & Lifestyle Lodging Association, said at the recent Lodging Conference in Phoenix that the boutique hotel arena is evolving. Guests of all ages are flocking to boutique hotels for authentic experiences, not just top amenities. Brad Wilson, president of the Ace Hotel Group, said his brand considers lesser-known locations so the hotel becomes the destination.

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