Consider the McRib

11/14/2013 | Atlantic online, The

McDonald's McRib sandwich -- traditionally made from pressed tripe and offal slathered with BBQ sauce -- is a strange beast, writes Ian Bogost. Drawing on the works of Jacques Lacan, Slavoj Zizek and Hans Holbein, Bogost ponders the quasi-mythical sandwich's true meaning. "The McRib's perversity is not a defect, but a feature," he concludes. "The purpose of the McRib is to make the McNugget seem normal."

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