Estée Lauder ads double-team Pandora app

11/14/2013 | Luxury Daily

Estée Lauder is using a combination of video and static ads for its Modern Muse fragrance on the Pandora mobile application. Between songs, Estée Lauder plays a shortened version of its video ad featuring the model Arizona Muse, followed by an overlay ad as the music returns. "Audio-enabled ads, including videos, are best served through an app or mobile site that audibly engages the end user," said Shuli Lowy, marketing director at Ping Mobile.

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