Estée Lauder ads double-team Pandora app

11/14/2013 | Luxury Daily

Estée Lauder is using a combination of video and static ads for its Modern Muse fragrance on the Pandora mobile application. Between songs, Estée Lauder plays a shortened version of its video ad featuring the model Arizona Muse, followed by an overlay ad as the music returns. "Audio-enabled ads, including videos, are best served through an app or mobile site that audibly engages the end user," said Shuli Lowy, marketing director at Ping Mobile.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA