How Gmail's subject-line action buttons can help marketers

11/14/2013 | HubSpot.com

Google is expanding its Quick Actions service for Gmail that allows marketers to add a call-to-action at the end of an e-mail subject line. In addition to a button for RSVPs, Google created prompts to watch videos, open Google Docs folders and change reservations. The subject-line actions allow marketers to focus on click-thru rates, a better metric than open rates, Ginny Soskey writes.

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA