Images and video make better B2B search ads

11/14/2013 | Search Engine Land

Business-to-business customers often rely on search to do their initial investigation, so paid search is a key place to meet them with a proposition, Katherine Janca writes. Product Listing ads have grown in the past year and marketers can make these stand out by showing products through Google Image Extensions or adding logos as a Yahoo Favicon. Bing provides an ad format called Rich Ads In Search that allows for direct video ad viewing on the results page.

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