Images and video make better B2B search ads

11/14/2013 | Search Engine Land

Business-to-business customers often rely on search to do their initial investigation, so paid search is a key place to meet them with a proposition, Katherine Janca writes. Product Listing ads have grown in the past year and marketers can make these stand out by showing products through Google Image Extensions or adding logos as a Yahoo Favicon. Bing provides an ad format called Rich Ads In Search that allows for direct video ad viewing on the results page.

View Full Article in:

Search Engine Land

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY