Simplifying your customers' purchase quests

11/14/2013 | B2C Marketing Insider

Customers are on a journey from the start of when they consider your product to the moment they purchase it -- or choose not to. Business owners should think about what they can do to make the customer experience easier during the "awareness, interest, consideration and buying" phases, marketing specialist Susan Oakes writes. "Can you simplify the stages of their journey? Could your business delete steps they have to take? If you do then it can leave your competitors behind and get the new customers to grow your business," Oakes writes.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD