Stay calm when addressing negative online reviews

11/14/2013 | Entrepreneur online

It's important to stay cool when people post negative online reviews of your business, writes Ivan Ristic, co-founder of communications agency Diffusion. Avoid flying off the handle and begin by determining whether the complaint is true, he recommends. If it's not accurate, you can try to have the review removed. If it is true, then craft a polite response that explains your perspective on the situation.

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