Tag Heuer's puts Rokkan on the social media clock

11/14/2013 | Adweek

Tag Heuer has hired Publicis Groupe's Rokkan to market the brand on social media. Rokkan also handles JetBlue, Sharp and Chipotle and will work toward getting the watchmaker more earned media. It is the first time the Swiss company had separated and delegated social media marketing to an agency.

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