Maxwell House has more "Good" on the way

11/15/2007 | Adweek

For the next phase of its "Brew some good" campaign, Maxwell House is taking to the streets, paying the highways tolls for 100,000 drivers in eight markets and giving away free metro cards in New York, both on Wednesday, and distributing 1 million cups of coffee to mall shoppers in 14 cities on Friday. The initiative also includes a new microsite, where coffee drinkers can post photos, video and testimonials.

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