Starbucks brews up first national TV effort

11/15/2007 | Advertising Age (tiered subscription model)

Calling it a "natural evolution" of its brand, Starbucks has begun airing its first national TV effort. The move comes as the coffee chain's U.S. stores have seen a 1% dip in average transactions per store. Starbucks CEO Jim Donald said the campaign, from Wieden+Kennedy, is meant to "reach out to a broader audience."

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