Starbucks brews up first national TV effort

11/15/2007 | Advertising Age (tiered subscription model)

Calling it a "natural evolution" of its brand, Starbucks has begun airing its first national TV effort. The move comes as the coffee chain's U.S. stores have seen a 1% dip in average transactions per store. Starbucks CEO Jim Donald said the campaign, from Wieden+Kennedy, is meant to "reach out to a broader audience."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA