TAG Heuer makes time for first major Net effort

11/15/2007 | Brandweek

Swiss luxury watchmaker TAG Heuer is launching its first concerted online advertising effort, with ads on NYTimes, PGA, CNNMoney and Style.com, among other media, and a Web site with the interactive version of its "What are you made of?" campaign. The digital promotion, with an initial outlay of $1 million, is the largest such single-brand Web push by parent Louis Vuitton Moet Hennessey, according to this article.

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