TAG Heuer makes time for first major Net effort

11/15/2007 | Brandweek

Swiss luxury watchmaker TAG Heuer is launching its first concerted online advertising effort, with ads on NYTimes, PGA, CNNMoney and Style.com, among other media, and a Web site with the interactive version of its "What are you made of?" campaign. The digital promotion, with an initial outlay of $1 million, is the largest such single-brand Web push by parent Louis Vuitton Moet Hennessey, according to this article.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX