Del Monte CMO discusses strategies for reaching consumers

11/15/2009 | Brandweek

Bill Pearce, who joined Del Monte in May 2008 as the company's first chief marketing officer, said integrating TV efforts and in-store promotions boosts the company's ability to "surround the consumer." He also said the company's "Stretch your Dollar" campaign for canned food was less a reaction to private-label competition and rather that "we saw the opportunity that, when consumers are in a pinch, they can't gamble," he said.

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