Pursue the next best thing to meet customer expectations

11/15/2009 | Bloomberg Businessweek

One strategy a business can undertake to become more successful is to study how customers interact with the brand and the competition, writes Steve McKee, president of McKee Wallwork Cleveland Advertising. "Regardless of how you go about innovating, make sure you're continually pursuing the next thing, because a company's commitment to staying relevant must never cease," says McKee.

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