Startup to launch mobile-ad units

11/15/2010 | MobileBeat · MediaPost Communications

YuMe, a California-based video advertising venture, is readying its launch of Mobile Connect and Mobile Billboard, two mobile-ad units that enable users to distribute full-screen video marketing presentations. The company, which has raised $46 million from a group of venture capital firms, is also including a software development kit that works with the iPad and related Apple devices.

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MobileBeat · MediaPost Communications

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