3 social media lessons from Rick Perry's "oops" moment


Rick Perry's "oops" flub in a GOP debate holds important crisis-management lessons for social media marketers, Heidi Cohen writes. Perry's team failed to respond quickly enough to the flood of tweets and viral-video clips, Cohen argues, and lost the chance to seize control of the mainstream news narrative. "The bottom line is that when it comes to social media and PR crises, every business needs to be prepared to react quickly," she writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA