3 social media lessons from Rick Perry's "oops" moment


Rick Perry's "oops" flub in a GOP debate holds important crisis-management lessons for social media marketers, Heidi Cohen writes. Perry's team failed to respond quickly enough to the flood of tweets and viral-video clips, Cohen argues, and lost the chance to seize control of the mainstream news narrative. "The bottom line is that when it comes to social media and PR crises, every business needs to be prepared to react quickly," she writes.

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