ESPN teams up with Goodyear for "Blimpworthy" promotion

11/15/2011 | MediaPost Communications

ESPN, to promote its "SportsNation" show, is asking viewers to pick which of three college football games should be visited by the Goodyear blimp. The public, via a microsite, can vote on whether these three contestants are "Blimpworthy": Notre Dame-Stanford, Florida-Florida State or Clemson-South Carolina. The winning matchup will be revealed Wednesday on "SportsNation."

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