Lenovo unveils a brand strategy to aid partners

11/15/2011 | CRN.com (U.S.)

Lenovo is embarking on a branding initiative, including ads to make the company more familiar to potential customers, as the company has come to rely more on channel partners to make sales. The company says 85% of last year's North America sales were made through indirect sales channels. The company also is looking to promote its tablets for the enterprise market.

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