Levi tackles water conservation for cotton in jeans production

11/15/2011 | New York Times (tiered subscription model), The

Levi Strauss is taking steps to conserve water during the production and use of its products. A nonprofit program it underwrote teaches cotton farmers in India, Pakistan, Brazil and parts of Africa about irrigation and reducing water waste. The company is also urging customers to wash less and use only cold water. The worry for producers is that climate change could affect water supplies in cotton-producing regions.

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