Social blood drive saves lives in India

11/15/2011 | All Things D

A project called is saving lives in India with a Facebook-powered campaign to encourage blood donations and enable potential donors and recipients to make contact with one another. is built around an application and a series of Facebook groups for the different blood types. "India is a country where 50% of the Internet population is on Facebook every other day, so I saw potential to reach them directly,” says founder Karthik Naralasetty.

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