Using IP geolocation can hyperlocalize marketing efforts

11/15/2011 | Forbes

Hyperlocalized marketing that uses IP geolocation can increase both online and bricks-and-mortar traffic for businesses. Consumers spend 80% of their disposable income at stores within 10 miles of home, write Steven Cook and Miten Sampat. They add that IP geolocation can identify where consumers go online so businesses can customize their offers to bring in both online and in-person sales.

View Full Article in:

Forbes