P&G expects marketing department to do more with less

11/15/2012 | Advertising Age (tiered subscription model)

Procter & Gamble's new "culture of productivity" initiative could target marketing and other departments for even deeper cuts than they have suffered so far. P&G is out to cut a billion dollars out of marketing in the next five years and institute an ad strategy where its agencies would make fewer spots that can translate around the world.

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