SapientNitro hires Chris Hall as Southeast managing director

11/15/2012 | Advertising Age (tiered subscription model)

BBDO's Atlanta CEO Chris Hall has been named the managing director of SapientNitro's Southeast region, replacing Rob Milstead. The agency's managing director in North America and Europe, Alan Wexler, expects Hall to help the agency navigate the "impact of what digital is having on our lives and how people communicate with each other and how brands move from pure traditional [marketing] to more experience-oriented relationships."

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