Study: RTB spending is on the rise

11/15/2012 | eMarketer

Real-time bidding will grab a 13% share of brands' total display-advertising budgets in 2012, compared with a 4% share in 2010, according to an eMarketer analysis. Real-time spending is projected to increase to more than $7 billion by 2016, when RTB will account for 28 cents of every dollar in display-ad spending.

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