Real-time bidding will grab a 13% share of brands' total display-advertising budgets in 2012, compared with a 4% share in 2010, according to an eMarketer analysis. Real-time spending is projected to increase to more than $7 billion by 2016, when RTB will account for 28 cents of every dollar in display-ad spending.
Study: RTB spending is on the rise
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals