Where mobile ads are, and where they can go

11/15/2012 | GigaOm

The fate of mobile advertising and sites such as Facebook, Twitter and Pandora are bound together, Ryan Kim writes. So far monetization methods are lagging behind interest in mobile, with online ads able to exploit tracking cookies and larger displays for higher rates, even though mobile is capturing the eyeballs. Even more important issues arise from ubiquitous employment of mobile search, the use of rich media in mobile ads, and banner ads that need to find the sweet spot between being too large and intrusive and too small to engage consumers.

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